DALA Technologies | Retail Execution for FMCG Brands in Nigeria

For FMCG Brands in Nigeria

Get your products into 300+ stores across Nigeria

without building a sales team

DALA handles shelf placement, restocking, delivery, and payment collection — so you can focus on making great products.

300+

Active retail stores

30-day

Payment cycle

Your products on shelves in 300+ stores across Lagos & Ogun State

Partner Results

What happens when you work with DALA

Real brands, real stores, real numbers. These are the results our partners have achieved.

Beverages

Wilson's Lemonade

300+ stores reached

₦30M+ revenue tracked across Lagos & Ogun State

Packaged Foods

Zayith Food Company

175 stores reached

3x distribution growth in first 6 months

Baby & Wellness

August Secrets

106 stores reached

₦308M total revenue generated in 12 months

Also trusted by

How It Works

From application to shelves in 4 steps

No lengthy contracts. No upfront fees. Just a clear path to getting your products into stores.

01

Tell us about your brand

Fill out a short form about your products, production capacity, and target stores. Takes 5 minutes.

02

We review and schedule a call

Our team reviews your application within 48 hours. If it is a fit, we schedule a call to discuss terms.

03

We get you on shelves

DALA handles store onboarding, shelf placement, delivery scheduling, and quality checks. You focus on making products.

04

You watch your numbers grow

Weekly reports show you exactly what is selling where. Payments hit your account every 30 days. No surprises.

The DALA Team

We are on the ground, in the stores, every day

From our warehouse to your shelf, DALA handles every step. These are our people, our trucks, our process.

DALA Distribution Hub

Where your products start their journey

DALA Field Team

Checking shelves, catching issues

Shelf Management

Every product placed with care

DALA Delivery

48-hour delivery, every time

Two Ways to Work With DALA

Built for FMCG brands and Nigerian retailers

For Brands

You make products. We get them into stores.

Stop trying to build a sales team from scratch. DALA gives you instant access to 300+ stores, handles all shelf management, and pays you every 30 days.

For Retailers

Reliable brands. Consistent supply. Zero chasing.

DALA connects your store with 300+ NAFDAC-certified brands and manages the full supply relationship — delivery schedules, restocking, FIFO compliance, and monthly performance data — on your behalf.

What Our Partners Say

Brands that work with DALA see real results

300+ stores across Lagos & Ogun State

“Working with DALA has transformed our retail business and how we distribute our products. They helped us get our products into over 300 stores across Lagos and Ogun State, drastically increasing our reach, sales and profitability.”

The Real Problems

Sound familiar? DALA solves these.

Your products are not on enough shelves

You make great products but getting them into stores means building a whole sales team. DALA puts your products on shelves in 300+ stores across Lagos and Ogun State — without you hiring anyone.

You are chasing payments instead of making products

Retailers pay when they pay. That uncertainty kills your cash flow. DALA guarantees payment every 30 days — predictable, reliable, in your account.

Deliveries turn into arguments

Wrong quantities, disputed drop-offs, no proof of delivery. DALA tracks every delivery, confirms every drop-off, and documents everything — so there is nothing to argue about.

Products expire on shelves without you knowing

By the time you hear about expired stock or damaged goods, the damage is done. DALA checks shelves regularly and catches problems before they cost you money.

Paperwork eats your time

Invoices, compliance forms, store documentation — it never ends. DALA handles all the documentation so you can focus on growing your brand.

You have no idea what is happening in stores

Your products leave your warehouse and disappear. DALA gives you weekly reports with store-by-store data — what sold, what did not, and what needs attention.

Is DALA Right for You?

We work best with brands that are ready to grow

This is you

Not yet (come back when)

No shame in this. Every great brand started somewhere. When you are ready, we will be here.

Tools for Brand Owners

Know where you stand before you apply

Three resources to help you understand DALA, assess your readiness, and plan your retail strategy.

Retail Readiness Quiz

Answer 5 questions about your brand. Get a score, a tier recommendation, and a personalised next step — Emerging, Expansion, or Enterprise.

Transparent Pricing

Exact tier pricing, fee breakdown, and a worked example — no surprises. See how much you keep after distribution, delivery, and payment collection.

Monthly Intelligence

What FMCG categories are gaining shelf space, what retailers are requesting, and what our field team is seeing on the ground — updated monthly.

What You Get

See every shelf, every store, every sale

DALA gives you a weekly report showing exactly what sold where, which stores need restocking, and how much you earned. No more guessing.

Your products deserve to be on more shelves

Stop trying to do everything yourself. Let DALA handle the stores while you handle the product.