Start your retail journey with DALA.

Apply to become a DALA partner brand. The application now captures commercial readiness, product detail, and SKU signals so the team can review faster and act with more precision.

A strong DALA fit

• Strong products with proven demand and active marketing support.
• Consistent production capacity and quick response to store feedback.
• Clear regulatory documentation such as NAFDAC, SON, and barcode readiness.
• A long-term partnership mindset around reporting, standards, and growth.

May need more readiness

• Expecting DALA to drive every sale without brand-side demand generation.
• Inconsistent production, unclear pricing, or missing compliance documents.
• Preferring quick listing shortcuts over structured retail execution.

Application

1. Submit business, readiness, and SKU details.
2. DALA scores the lead, checks retail fit, and assigns an owner.
3. A growth lead schedules a call and aligns the operating plan.
4. Approved brands move into onboarding, catalog, and store execution.

Brand partner qualification

Submit your contact details, business readiness, product SKUs, and commercial goals. DALA reviews every application and responds within 48 hours.

Contact details

• Full name*
• Brand name*
• Email address*
• Phone number*

Business qualification

• Certification* (Select one)
  • NAFDAC
  • SON (MANCAP)
  • Both NAFDAC and SON
  • In progress
  • Not yet certified
• Active retail outlets* (Select one)
  • Less than 5
  • Less than 20
  • Less than 50
  • Less than 100
  • 100+ stores
• Average monthly revenue* (Select one)
  • Less than NGN 500,000
  • Less than NGN 1,000,000
  • Less than NGN 2,000,000
  • Less than NGN 5,000,000
  • Less than NGN 10,000,000
  • Less than NGN 20,000,000
  • Above NGN 20,000,000
• Marketing activity* (Select one)
  • None
  • Digital Marketing
  • Physical Marketing
  • Both Digital & Physical
• 12-month store target* (Select one)
  • 10+ stores
  • 40+ stores
  • 80+ stores
  • 100+ stores
  • 200+ stores
• 12-month retail revenue target* (Select one)
  • Above NGN 2,000,000
  • Above NGN 5,000,000
  • Above NGN 10,000,000
  • Above NGN 20,000,000
  • Above NGN 50,000,000
• Primary category* (Select one)
  • Food & Beverages
  • Pantry
  • Personal Care
  • Household
  • Baby & Kids
  • Other
• Website or Instagram

Target states

• Lagos
• Ogun
• Oyo
• Abuja
• Other

Product details

Add SKU

SKU 1

• Product name*
• Product category*
• Perishable?* (Select Yes/No)
• Units per pack*
• Pack weight*
• Invoice price*

Tell us about your brand*