Get your products into 300+ stores. No sales team required.

You make great products. DALA gets them on shelves across Lagos and Ogun State. We handle delivery, shelf management, restocking, and payments — you focus on your product.

Why Brands Choose DALA

What DALA does for your brand

Six ways we take retail off your plate so you can focus on your product.

Get Paid on Time, Every Time

No more chasing retailers for payment. DALA pays you every 30 days like clockwork. Predictable cash flow means you can plan production without stress.

• 30-day payment guarantee
• No chasing payments
• Clear invoicing every cycle

Faster Market Access

Access 300+ stores through one partnership. Our team gets your products shelf space, keeps them stocked, and makes sure customers can find them.

• 300+ active stores
• Professional sales team
• Faster shelf onboarding

Clear Reports

Every week you get a report showing what sold where, which stores need restocking, and what your earnings look like. No guesswork.

• Weekly performance reports
• Real-time shelf visibility
• Data-driven insights

Structured Execution

When something goes wrong at a store, our field team fixes it. Expired stock, damaged goods, shelf placement issues — we handle it before it becomes a problem.

• In-store management
• Quick issue resolution
• Full transparency

Retail Expansion

Start with a few stores and grow to hundreds. DALA's process scales with you — same quality, same reliability, more stores.

• Scalable shelf onboarding
• Geographic expansion
• Growth tracking

Shelf Management

We check expiry dates, rotate stock properly, and keep your products looking their best. Your brand reputation is protected on every shelf.

• FIFO compliance
• Expiry monitoring
• Proactive resolution

Pricing Calculator

See exactly what DALA costs — and what you keep

Real numbers from our actual pricing tiers. Adjust the inputs to see your personalised breakdown.

Step 1 — How many stores are you targeting?

Pick the number closest to your distribution goal

10203050100150350+

Expansion Tier Subscription: ₦150K/mo

Step 2 — Estimated monthly sales through DALA

₦2.0M

Total value of goods sold via DALA stores per month

₦500K₦10M

Step 3 — Payment collection model

Months 1–3: pay-as-we-collect at 5%. From month 4 you can opt into guaranteed payment.

Your monthly cost breakdown:

• Subscription (30 stores) ₦150K
• Delivery fulfilment (7%) ₦140K
• Payment collection (5%) ₦100K
• Total DALA cost ₦390K

Your net per month:

₦1.6M from ₦2.0M in sales

DALA total cost ₦390K

What to expect

From application to active partner in 90 days.

Every milestone, every step — exactly what happens after you apply. No vague promises, no surprises.

Day 1: Application reviewed, owner assigned
Day 3: Discovery call — align on stores, pricing, and volumes
Day 7: Brand onboarded, shelf plan drafted
Day 14: First delivery — products hit shelves
Day 30: First performance report delivered
Day 60: Expansion review — new stores identified
Day 90: Phase 2 conversation — guaranteed payment option

Trusted by Brands Across Nigeria

Real results from real partners.

“DALA gave us structure and peace of mind. From timely payments to professional reporting, they operate like true retail infrastructure, not just another distributor.”

Kehinde
General Manager, Wilson's Juice Company

Ready to get your products into more stores?

Join brands like Wilson's, Zayith, and August Secrets who trust DALA with their retail.