# Customer Stories

## See how brands grow with DALA

Founder-led FMCG brands using DALA's retail execution infrastructure to reach more stores, move more product, and get paid on time.

**300+**
Stores reached  
**4**  
Brands scaling  
**₦30.8M**  
Revenue tracked  
**60%**  
Stockout reduction

### Featured Story

**How Wilson's reached 300+ stores without building a sales team**  
**300+**  
Active stores  
**₦30M+**  
Revenue tracked  
**30 days**  
Payment cycle  
Wilson's had the product and the demand. DALA supplied the execution layer — store onboarding, shelf management, replenishment, and payment collection — so the team could focus on growing the brand.  
> “Working with DALA transformed our retail business. Their discipline and reliability is exactly what we needed to scale.”  
> — Kehinde · Operations Director, Wilson's Juice Co.

[Read their story](/content/case-studies/wilsons-lemonade/index.html)

## More success stories

Every brand here started without a sales team and a shelf problem.

[Become a success story](/content/get-listed/index.html)

**Zayith Food Company**  
**175+**  
Retail stores  
Tripled distribution coverage with replenishment discipline that held at scale.  
[Read their story](/content/case-studies/zayith-food-company/index.html)

**August Secrets**  
**₦30.8M**  
Revenue generated  
Founder-led growth across 106 stores with visibility, structure, and 30-day payments.  
[Read their story](/content/case-studies/august-secrets/index.html)

**Eloha Brand**  
**60%**  
Fewer stockouts  
Operational discipline that converts distribution into consistent, trackable growth.  
[Read their story](/content/case-studies/eloha-brand/index.html)

"The transparency DALA provides is unmatched. I can see exactly which stores have our products, what is selling, and when payments are coming."

Toyin · Founder & CEO, August Secrets

## How DALA Proves the Work

### Case studies are operating records, not just stories.

The strongest proof is a clear record of where a brand started, what broke in the retail process, what DALA changed, and what the store network produced.

### Store Penetration

Which stores carry the brand, which are next, and which locations need attention.

### Shelf Activity

Field visits, facing checks, FIFO rotation, and photo-backed execution records.

### Revenue Visibility

Tracked sales, payment cycles, and the commercial rhythm founders need to plan.

### Expansion Decisions

Which SKUs to push harder, where velocity is strongest, and what to target next.

## Ready to write your success story?

Join the brands that turned a shelf problem into a growth story — without building a sales team.

[Partner with DALA](/content/get-listed/index.html)  
[How it works](/content/for-brands/index.html)